BAO DOWN BRAND DEVELOPMENT & PHOTO/VIDEO CONTENT
PROJECT: Bao Down Festival Visual Branding Creation and Photo/Video Content
DATE: 2023-2025
AREA OF FOCUS: Visual Branding, brand event photography and videography
BREAKDOWN: Bao Down is a festival showcasing the delicious creations from chefs all around Columbus using baos as the medium. For this reoccurring festival, I created a brand identity, accompanying elements, a unique design aesthetic, and elements that are all interesting but still easily updatable for the next theme. Additionally, I also captured photo and video content at each event that would serve as recaps, advertisements, and hype videos for future events.
Fig. 1-4: Each Bao Down event gets its own unique poster designed based on the theme, time of year, or special ingredient being highlighted.
Shooting both candid and stagged shots ensures you get a great mixture of photos to use in different situations.
Like most projects, I started with a hand drawn illustration. Here is original buddha illustration and the poster layout compared to the final product. Spending the time to sketch it out first allowed me to nail the details early on and save time in the long run.
